Cabinet has agreed to review the road safety campaign after seven lives were lost on the state's roads over Easter.

 

Premier Anna Bligh said the Government would examine whether doubling demerit points during holiday periods helped improve road safety in other states. If they were shown to be successful, a trial would begin in Queensland at Christmas.

 

Ms Bligh said any changes would not be accompanied by increased fines. "We saw far too many fatalities and serious road smashes on the weekend and we certainly saw far too many people picked up for speeding and drink-driving," she said.

 

"I want to be satisfied that there is some evidence that double demerit points on holiday periods has had an impact on the road toll. And, if we are satisfied of that, then we'll be looking to have a trial of that program in the next holiday period at Christmas time."

 

Road safety advertising is also set to be overhauled amid concerns motorists have become immune to the safe-driving messages.

 

It was a horror long weekend on Queensland roads as the state recorded the highest number of deaths in Australia.

 

New South Wales, which has double demerit points, had no fatalities over the Easter break.

 

In Queensland, police issued nearly double the number of speeding fines compared with last year, while 574 motorists were caught drink-driving and 702 people fined for not wearing a seatbelt.

 

But RACQ spokesman Gary Fites said there was no link between double demerit points and fewer fatalities on the roads. He called on all parties to "take a cold shower".

 

He said extra police should be out in force every weekend, not just during holiday periods.

 

"People are dying all too regularly on other weekends . . . holiday periods are not any more dangerous on the roads," Mr Fites said.